Make the most of your marketing spend
In these lean times, many companies have pared down their marketing teams but still need to meet targets and objectives. What’s required is a flexible resource that you can call on when you need the work, without creating unnecessary overhead – someone who will work alongside your in-house marketing team (as I do currently with several clients), helping with everything from strategic planning to campaign implementation and tactical delivery.
Perhaps a marketing communications review would help you to be more effective? I can assess your current strategy, make relevant recommendations and help you implement them. And when you want to recruit a new agency – creative, design, digital or social media – I will help you define the needs, objectives and strategy, write the brief, select the agencies, and manage the pitch and evaluation process. I will also help you recruit new marketing personnel if required.
Looking to grow while keeping costs low?
For many SMEs, growth potential lies in grasping the nettle and entering new markets, or positioning themselves in a different way. Often a business is born because an entrepreneur has a great idea. But there comes a point when the immediate market is saturated and you need help reaching out to new audiences. Working with a freelance consultant is cost-effective because you don’t have the overhead of a permanent member of staff (or the headache of recruiting and managing them). And teaming up with someone who, like you, has started and grown a small business with great success can be an inspiring experience.
Creative copy – writ large
Do you need a copywriter, journalist and industrial editor to provide fast, fizzy writing for your direct marketing campaigns, customer magazine, e-marketing and web copy? Someone who can look after your social media channels? A wordsmith who really understands marketing and sees the world from your perspective? Look no further. I have written everything from glossy women’s magazine features to white papers for the IT and telecoms industry, and from blogs and celebrity interviews to video scripts. Real Word is all about perfecting the power of the word in any medium.