Why work with Christina?
As well as a flair for language that enables me to write copy that pitches your ideas and messages to the right audiences in the right language, across all media, I have good people skills – liaising well with colleagues, clients and customers at all levels, understanding what needs to be done and how best to do it. I am just as at home interviewing CEOs and senior academics as working with multi-skilled agency teams or interpreting complex messages for a cross-section of the general public.
Any style, any medium, any message, any audience – whether you want a new tone of voice for an existing document or website, an entire magazine edited and written, a company report, a radio or video script, a presentation or an advertising campaign, Real Word is all about creative communications that really get your message across.
Intuitive, intelligent marketing
Real Word specialises in understanding and interpreting clients’ objectives in an intuitive but realistic way, translating creative ideas into workable campaigns that produce tangible results. I have a strong corporate background (B2B, B2C, private, public, SME and major PLC) and have worked across a wide range of sectors including oil, automotive, IT and telecoms, public transport, local authority, higher education, retail, fashion, medical, PR agency and full-service agency.
Marketing communications projects have included new product/service launches, strategic marketing reviews, commissioning website design and delivery, procuring computerised visualisations (and providing the voiceovers), branding and corporate identity, as well as hands-on campaign management utilising a broad range of tactical elements.
PR projects have included media launches, campaigns to support sometimes controversial construction projects, public consultation, communications reviews, crisis communication planning and training, and gaining national, regional and trade media coverage for a variety of clients.