Intuitive, intelligent marketing
Real Word specialises in understanding and interpreting clients’ objectives in an intuitive but realistic way, translating creative ideas into workable campaigns that produce tangible results. I have a strong corporate background (B2B, B2C, private, public, SME and major PLC) and have worked across a wide range of sectors including oil, automotive, IT and telecoms, public transport, local authority, higher education, retail, fashion, medical, PR agency and full-service agency.
Marketing communications projects have included new product/service launches, strategic marketing reviews, commissioning website design and delivery, procuring computerised visualisations (and providing the voiceovers), branding and corporate identity, as well as hands-on campaign management utilising a broad range of tactical elements.
PR projects have included media launches, campaigns to support sometimes controversial construction projects, public consultation, communications reviews, crisis communication planning and training, and gaining national, regional and trade media coverage for a variety of clients.