With several key projects coming up during late 2012 and throughout 2013, we invited Christina to handle special projects marketing for us across the South West & Wales on an interim basis. From the very start, her professionalism, enthusiasm and knowledge fully justified our confidence in her.
Christina’s first project was the launch of a brand new fleet of hybrid diesel-electric buses for Bath Park & Ride. This was a new contract for us, and it was important to make the right impression – both on the public and on our local authority partners – from the outset. Christina implemented a marketing campaign which included making sure the buses themselves proclaimed our messages loud and clear, both inside and out. She also organised a stakeholder and media launch event, where the Minister for Transport was the chief guest and keynote speaker.
In April 2012 our Eclipse Bus Rapid Transit services were one year old and proudly celebrating the fact that 64% more people now travel on these buses than previously travelled on the services they replaced. Christina devised and implemented a fully integrated marketing campaign to celebrate the first birthday, with town centre road shows, direct mail, e-marketing, a radio campaign, on-bus advertising and outdoor media.