How Real Word makes a difference

Why work with Christina?

As well as a flair for language that enables me to write copy that pitches your ideas and messages to the right audiences in the right language, across all media, I have good people skills – liaising well with colleagues, clients and customers at all levels, understanding what needs to be done and how best to do it.  I am just as at home interviewing CEOs and senior academics as working with multi-skilled agency teams or interpreting complex messages for a cross-section of the general public.  I have excellent implementation skills, making things happen through good people management, good project management and networking.  I am a diligent planner – realistic and responsive, with the clear aim of achieving clients’ objectives.   I bring a flexible attitude, quick thinking and attention to detail to everything I do.  And I think I manage to bring a sense of humour too!



Creative communications

Any style, any medium, any message, any audience – whether you want a new tone of voice for an existing document or website, an entire magazine edited and written, a company report, a radio or video script, a presentation or an advertising campaign, Real Word is all about creative communications that really get your message across.

Intuitive, intelligent marketing

Real Word specialises in understanding and interpreting clients’ needs and objectives in an intuitive but realistic way, translating creative ideas into workable campaigns that produce tangible results.  I have a strong corporate background (B2B, B2C, private, public, SME and major PLC) and since becoming a consultant I have worked across a wide range of sectors including oil, automotive, IT and telecoms, public transport, local authority, higher education, retail, fashion, PR agency and full service agency.

Marketing communications projects have included new product/service launches, strategic marketing reviews, design reviews, commissioning website design and delivery, procuring computerised visualisations (and providing the voiceovers), strategic planning, branding, corporate identity, as well as hands-on campaign management utilising a broad range of tactical elements from newsletters to new media.

PR projects have included media launches for new products/services, ongoing campaigns to support sometimes controversial construction projects, public consultation, communications reviews, working with clients to implement recommendations (including recruiting PR consultants where required), helping smaller/niche clients gain national press coverage, and advising clients on public affairs campaigns.