Do you need a fresh perspective on marketing?

Make the most of your marketing spend

In these lean times, many companies have pared down their marketing teams but still need to meet targets and objectives.  What’s required is a flexible resource that you can call on when you need the work, without creating unnecessary overhead – someone who will work alongside your in-house marketing team (as I do currently with several clients), helping with everything from strategic planning to campaign implementation and tactical delivery.  Perhaps a marketing communications review would help you to be more effective?  I can assess your current strategy, make relevant recommendations and help you implement them.  And when you want to recruit a new agency – creative, design, PR, web or social media - I will help you define the needs, objectives and strategy, write the brief, select the agencies, and manage the pitch and evaluation process.  I will also help you recruit new marketing personnel if required.

Looking to grow while keeping costs low?

For many SMEs, growth potential lies in grasping the nettle and entering new markets, or positioning themselves in a different way.  Often a business is born because an entrepreneur has a great idea.  But there comes a point when the immediate market is saturated and you need help reaching out to new audiences.  Working with a freelance consultant is cost-effective because you don’t have the overhead of a permanent member of staff (or the headache of recruiting and managing them).  And teaming up with someone who, like you, has started and grown a small business with great success can be an inspiring experience.

Creative copy – writ large

Do you need a copywriter, journalist and industrial editor to provide fast, fizzy writing for your direct marketing campaigns, customer magazine, e-marketing and web copy? 

Someone who is always there when you need them but never when you don’t? 

A wordsmith who really understands marketing and sees the world from your perspective?  Look no further.  I have written everything from glossy women’s magazine features to white papers for the IT and telecoms industry, and from celebrity interviews to video scripts.  Direct marketing and e-marketing copy is a speciality.  In fact, Real Word is all about perfecting the power of the word in any medium.

Client-friendly PR

Do you keep meaning to do something to raise your media profile?  Would you like to work with a PR consultant who charges roughly half what most agencies charge?  I’m an experienced PR practitioner who is happy to work at any level you need – whether it’s strategic planning, project-based or just on a release-by-release basis.  I spent many years working in client companies before switching to the agency side, so I understand what organisations want from their PR providers (in a way that many agency people can’t).  That means I can also add value by working with your agency to make sure they deliver.  And when you work with me you get the account director every time, never the office junior.

Getting your ideas to market

Are you planning to launch a new product or service?  I can manage the marketing communications from concept to delivery and beyond.  I have worked on multi-million pound launches from the ground up – influencing product development, implementing the market research, naming, branding, managing the trade mark process and of course launching to great acclaim, creating a reputation on which future success can be built.  But it’s not always about massive budgets.  Sometimes you just want to differentiate an existing service from similar offerings in the marketplace.  You can trust me to help you identify your USPs and your target audiences and broker a perfect marriage – on a shoestring if necessary.