If you say you offer PR and copywriting but in reality you often have to buy it or blag it, why not work with me?

The power of the real word

I have 18 years’ freelance experience and can turn my hand to all aspects of writing – from PR, editorial and broadcast media to direct mail, and from web copy to white papers.   Want your pitch documents, articles and press releases to be in polished prose?  I’ll be happy to write them, or just give them the once-over.

Do you ‘do’ PR?

Most of the creative agencies I’ve worked with would like to offer PR to their clients but find it’s easier to buy in the specialist skills than have them as a permanent overhead.  If that strikes a chord and you’re looking to add some pure PR to your portfolio, look no further.  I will carry out a communications audit for your clients, advise on what’s needed to get them the coverage they want and work with you to ensure they get it.  So the next time a client asks whether you ‘do’ PR, you can comfortably say ‘Yes!’

 

PR powerhouse

Peaks and troughs are a part of agency life.  If you’re a PR firm that’s juggling the challenge of bringing in new business while staying lean enough to survive the double dip, why not let me provide the extra resource you’ll sometimes need?  I can make up the pitch team at account director level, providing a timely boost to your skill set and sector experience when you want extra, impressive, credentials.  I’ll contribute to your brainstorming sessions with creative but practical ideas, cover for periods of staff absence or provide interim help (my place or yours) when you’re gearing up to service a new client, or simply carry out ad hoc media liaison, account direction/management or writing.  I can also handle launches, media conferences and event management as standalone projects.

Think like the client

Are you good at getting inside the corporate mind?  If you would value the input of someone who has as much client-side as agency experience, we should talk.  Calling on years of in-house know-how (from SMEs to multi-nationals, oil industry, fashion retailing, international logistics, local government and more), I really get what the clients want, appreciate the constraints they face and can see immediately why certain approaches will work while others won’t.  That means I can help your people understand your clients, and vice versa.